The brief.

Canal St is an independent canal-side café with a genuine local following and a reputation for the best flat white in Milton Keynes. The job: turn a place people already love into a feed people follow.

What I did.

Full ownership of the content, same as Doe & Fawn - direction, shooting, editing, copy and posting, all solo.

The approach.

Sold the sense of place: canal light, the industrial interior, seasonal bakes shot to make you want to be sat there. Content designed to make the location the hook.

The result.

Grew the Instagram following from 10k to 11.5k in three months - +1.5k followers, up ~15%.