The brief.

The Menu is a content service for hospitality - cafés, restaurants, venues. These places are full of things worth showing: the food, the space, the people. But when you're running the floor, the kitchen and the team, social is the first thing that slips. The Menu exists to take it off the owner's plate and make the business look online the way it deserves to.

What I did.

I co-founded The Menu and run the content end to end - concept, shoot, edit and strategy. Because it's my own business, it's the clearest proof of what I do when I own something start to finish: not just making the content, but building the offer, the process, and the client relationships behind it.

The approach.

Every venue gets content built around its own atmosphere - its environment, its food, its people - so each place looks like itself, not a template. The job is to bottle what makes walking in feel good and put it on the feed.

The result.

The real value has been the network. The Menu has put me shoulder to shoulder with local hospitality owners across the area - building genuine relationships, supporting independent businesses, and becoming the person they trust with how their place shows up online. That network is an asset in itself.