About

I run content the way a brand actually needs it run - not just the shooting and editing, but the strategy, the copy, the photography, and the posting that ties it all together.

Right now I own the full content pipeline for two coffee brands solo: concepting what we make, shooting and cutting it, writing the words around it, and publishing it where it lands. Before that I worked on social and paid campaigns for brands like Red Bull, Domino’s, Nielsen-Massey and Filippo Berio.

Most people who make good video hand you a clip and stop there. I think about the whole engine - what the brand is trying to say, who it’s for, and whether the thing we made actually moved. I’m building toward creative direction, and I run every project like I’m already responsible for the outcome.