The brief.
Filippo Berio is the UK's No.1 olive oil - a heritage brand (since 1867) working to stay culturally current with a younger, TikTok-era audience riding the 'drizzle' cooking trend. They needed social-first content that felt modern without losing the premium.
What I did.
Filmed and edited the social content - shoot through to final cut.
The approach.
Built the pieces around the drizzle and the finish - chef-inspired, at-home cooking, with motion and sound that trigger appetite and feel native to the platform.
The outcome.
Delivered social-first content for the UK's No.1 olive oil brand as it modernised for a younger audience.
Role:
Filmed & edited
Category:
Social Campaign
Client:
Filippo Berio
Location:
United Kingdom

